Not really branding, more likely a rebranding! Westcode had a
identity that didn't reflect their quality. That's why we are here.
We started with a mood board that captured the essence of Westcode's
brand identity. Through collaborative work with the client, we
filtered the visuals that were a completely no, and moved west with
the yeses.
The naming was good — short, direct and easy to spell. We
immediately knew we had to take advantage of that. We made two
proposals for the logo and respective overall look: one being more
Gen Z focused with vibrant, impactful & playful colors; and the
other, our favourite, a modern, timeless design emphasising
reliability.
By combining the most desirable elements from each proposal, we were
able to deliver a final design that met the client's expectations.
It made sense. Although involving the client in the design process
is important, presenting multiple options can be daunting —
fortunately, our preferred option was chosen without hesitation. The
new logo is a blend of modernity and strength, utilising the
westward-slanting symbol </ to evoke the concept of coding, as
well as the cropped corners to reflect cutting-edge technology.
A proper branding must have design guidelines. Can you imagine how
catastrophic would be to have nothing to follow up and scale? We
could not, so we did it. While we were unable to expand as much as
we desired due to contractual limitations, we have laid the
groundwork.
Westcode's website needed to have an impact for potential clients,
making it a critical component of their marketing strategy.
To create this perception, we carefully crafted the copy — well, we
tried, it already changed at this point. At least one stayed "We
break rules, call it innovation."
To maintain visual interest, we played with the column grid, which
is noticeable on their case studies. And also incorporated floating
< elements and hints of blue to bring the brand closer to their
clients and make it more memorable. Oh, and for the 404, we have an
unconventional icon direction on the button that made the client
laugh. Give it a try.
As the company was growing, the careers page required a balance of
humor and professionalism to attract potential candidates. Gifs,
engaging copy and emojis conveyed a fun workplace culture, while
team photos and brand elements added a touch of credibility.
We also delivered the foundation of the design system, which
included buttons, icons, inputs, tooltips, tags, and other
elements, along with their respective states and navigation
components. Consistency is key.
Unfortunately, our process stopped at the delivery stage, but
despite not collaborating during development, we still got an
honorable mention on Awwwards.